Kitchen Eleven is a Quick Service Restaurant serving a wide variety of food from pizzas and pastas to burgers and manakish, the perfect menu for avoiding boring lunch breaks. To mimic the diversity of choice, the brand had to have an upbeat, fun and diversified aesthetic.
Hence, the handlettered logotype is inspired by flashy neon signs while the identity applications play with the colorful representation of the number 11 through the use of replicated food icons instead of numbers. Low budget restrictions were taken into considerations, thus the use of stickers as a main communication tool.

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