Kokofreeko is a quick service restaurant with a chicken-focused menu. The client wanted to attract a wide range of ages and classes through a high-quality+low-cost equation. This was achieved first through the choice of naming where the word free stands for personality while indirectly setting the expectations for the prices.
A character was then created with a bold and carefree look to become the brand’s mascot and main communicator. Both Arabic and English were used to cater to the targeted audiences with a clear focus on a witty and adventurous tone of voice.
![](https://freight.cargo.site/t/original/i/777904add71a53b054c6a40fed256d55f41c927a579f360fcdfaac82b6d01de4/logo-01.gif)
![](https://freight.cargo.site/t/original/i/5aa47123f3ba4d2a1db3143af359bc4f50609d115a5f3db0416d30055cb980e9/pattern.jpg)
![](https://freight.cargo.site/t/original/i/33fa1f24753c89a76a20d35525f3a9b2f90e607596649793aeabaf46ce795b2f/photos.jpg)
![](https://freight.cargo.site/t/original/i/eb94709e7320cbf4e317de53f28b627163e58a45472cb973814120c6adfdee3b/menu.jpg)
![](https://freight.cargo.site/t/original/i/c4189e87bb29358a2cd7f613372b2e03d019fab67f293a648d22fe3e6cff8b8c/whole.jpg)
![](https://freight.cargo.site/t/original/i/feee3954c300cb4311decd8cda0b654b3a580ebb958c5cf05fa864b52a1f828d/tshirts.jpg)
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